A product development project that started with the goal of enabling individuals to cultivate their own food at home, inspired by the FARM TO TABLE principle.
Cultivating mushrooms can seem intimidating to those unfamiliar with the subject, as it may evoke notions of dirtiness and sterility, something undesirable within a home environment. Consequently, I meticulously designed the product's branding to incorporate pleasant and warm colors that don't intimidate customers, conveying a sense of earthiness while maintaining simplicity and cleanliness.
I handled all aspects of the product planning and design, including branding, graphics, and video editing, personally.
A significant aspect of my project focused on ensuring the product's accessibility to customers who may be unfamiliar with such a concept. To achieve this, I created user-friendly explanatory videos and a comprehensive instruction booklet that accompanies the product.
